Corporate Entrepreneurship

There is still no universally accepted standard for the definition of Corporate Entrepreneurship. The following link gives some definitions stated by experts on this topic. Keywords are: Innovation, profitability, competitors and stategies.

Best links and sources to get to know the term Corporate Entrepreneurship.

One of the best known examples of Corporate Entrepreneurship is the Post it Note. Designed by 3M, a brand driven by innovation since the start of their company. A good example is their ‘15% program’ where an employee can think without constraints.

Traditional businesses often had difficulty adjusting their aged strategy. Risks were mainly avoided, even at high chance of profit. But recent studies prove that innovation is the key to succes and organisations now use this to their advantage.

From a technical point of view it is impossible to miss Corporate Entrepreneurship. Almost every tech-giant uses this strategy since it is a relatively new industry and any development might be profitable. A good example is stated at: ICT Example.

The skunkworks project is a project worked on by a small team of people who develop new products or services for the sake of radical innovation. It is a well known example of Corporate Entrepreneurship, introduced by Lockheed Martin in 1943.

This example shows how important CE and innovation is to a company. EToys.com, a small startup webshop goes up against one of the biggest toy stores in the world: Toys ’r Us

When both diciplines combine, it is possible to make a succesful innovating team. Using Corporate Creativity, the best of both diciplines is used to create the best new products and services.

The impact of Corporate Entrepreneurship on a company depends on its ‘innovation-power’. This power is determined by how a company deals with complex and unpredictable changes or how active its management will support their workers to solve them.